by Floyd Rumohr
Executive directors are likely to hear the term “strategic planning” ringing in their ears from board members, funders, and other organizational stakeholders. But what exactly is it? Confusion over what it is and what it isn’t can leave a well-intended founder flummoxed and early career executive directors scratching their heads.
The nonprofit strategic planning process is borrowed from the for-profit world that uses it to, among other things, allocate time and money for a business that sells a service or product. Just like with for-profits, divvying up human and capital resources is essential at nonprofits. Perhaps more importantly, strategic planning helps organizations describe who they are while identifying potential new directions in program development and where they want to go.
Since neither time nor money tend to be in abundance in the nonprofit world, strategic planning processes that are adaptive to change will help executive directors, their boards, and other key members of the team remain fluid as new information becomes available. This is true unless your organization wants to waste what is precious to it — namely its time and money! Who really wants to do that? Nobody. But it happens a lot. Often because strategic planning isn’t thought of as a component of financial, time, or even human resource management.
Thinking of it from a resource perspective might help to illustrate why strategic planning is an important activity of boards since they are ultimately responsible for budgets. Who wouldn’t want to fend off resource hemorrhaging or other symptoms of struggling strategic leadership such as an organizational identity crisis or lack of an institutional direction in which the board, staff, and stakeholders are engaged?
Nine dimensions are described in the following blog entries as a crash course in the basics of strategic planning:
#2: Vision and Mission
#3: Core Values
#4: Goals and Objectives
#5: Environmental Factors Affecting Nonprofits
#6: Competitive Advantage: City Ballet and ABT
#7: Logic: Ins and Outs of Enterprising Nonprofits
#8: Evaluation: Bridging Inputs with Impact
#9: Alliances and partners
I like to think of them as “dimensions” because each can be thought of as a property of the physical space in which planning and implementation ultimately occurs. Many of them require vivid language and written goals and objectives to track performance.
Two additional blog topics are included for busy nonprofit professionals and those who care about them:
#10: Relationship to Development & Fundraising
#11: Tips for Creating Your Plan
Let’s get the strategic planning conversation started!
Next up: vision and mission.